Burger King's British fast-food chain made a tweet by March 8 to support women in male-dominated cooking. Instead, the company was caught in a sexist scandal. After the scandal broke out, Burger King deleted the entry, but Business Insider writes that the first tweet explicitly stated that вЂњa woman's place is in the kitchen.вЂќ
The post was not a PR manager's fault вЂ” it was about the network's initiative to increase the number of women in chief positions. Twitter and Facebook users got it all wrong.
Burger King writes that only 7% of all head chefs in restaurants are women.
Burger King's tweet was ridiculed by competitors:
вЂњThe most opportune moment to delete this post was immediately after publication. The second such moment is right now,вЂќ they wrote in the KFC network account.