Alcohol sales in the US have broken a record in 40 years
During the COVID-19 pandemic, Americans began to spend more money on expensive alcohol. The spirits producers have achieved record sales over the past 40 years. In 2020, their revenue increased by 7.7% to $31.2 billion. And this despite the closure of bars during the quarantine.
Writes about this The Wall Street Journal.
Americans, who during the pandemic cannot spend money on concerts, travel, and attending sports events, instead buy elite spirits and drink them at home. By the way, US residents began to go into binges more often.
Spirits over $40 for 750 milliliters account for 40% of the U.S. alcohol industry's growth in 2020, up from 34% in 2019.
In particular, sales of expensive $50 tequila increased. This is due to the transition of Americans to homemade cocktails based on this drink.
However, even before the pandemic, four out of five alcoholic beverages in the United States were bought in specialty stores and regular supermarkets, and not in bars and restaurants. With the onset of the COVID-19 pandemic, this trend has only intensified.
We will remind you, earlier in the World Health Organization advised to refrain from drinking alcohol and smoking in isolation.
TAGS: USA, QUARANTINE, CORONAVIRUS, COVID-19