The growth of shares of Walmart retailers was 6% per day after the company announced the launch of a new loyalty program, CNBC reported on September 1.
The publication reports that the company's shares grew by more than 6% during the day.
Earlier on September 1, Walmart shares reached a new 52-week high. Its market capitalization increased to $418 billion.
It is noted that on September 1, Walmart announced in the introduction of a new subscription in the United States from September 15. It will cost $98 per year or $12.95 per month. Walmart+ members will receive unlimited free home delivery of more than 160,000 items sold in stores, including groceries, provided they spend at least $35 per order and several other discounts.
Experts note that consumers compare Walmart with Amazon. The Amazon Prime program costs a little more вЂ” $119 per year or $12.99 per month, but it includes a large library of television shows and movies. It also allows customers to order one inexpensive product without entering the minimum order amount.