Apple is struggling to catch up with the delay in iPhone 12 production caused by the pandemic, according to the Nikkei Asian Review. According to the newspaper, the company is behind the usual schedule for a month or two. For the first time in the company's history, the new lineup will support 5G technology, which is already present in several competitors' smartphones.
Apple is struggling to reduce the delay in iPhone 12 production caused by the coronavirus pandemic and the quarantine, according to Nikkei Asian Review. At the same time, according to the publication, the mass release of a new line of gadgets is 4-8 weeks behind schedule.
According to NAR sources, the delay in production was a consequence of the temporary closure of some factories of Apple suppliers, as well as the absence of workers in the field due to self-isolation measures.
This year, the company is due to unveil four new iPhones, which for the first time in the company's history will receive support for 5G technology, which will allow Apple to compete with Samsung, Huawei, and other brands that have already released gadgets with fifth-generation connectivity.
Taking this factor into account, Apple is trying to вЂњaggressivelyвЂќ make up for a lost time, which helped the company avoid the worst-case scenario that was possible three months ago вЂ” we are talking about postponing the release of the iPhone 12 to 2021. Now the brand has every chance to have time to release new gadgets this year, albeit with some lag.
To achieve these results, Apple employees and employees of the company's partner suppliers have to work overtime.
вЂњAt the moment, the situation is such that mass production is delayed for a couple of months, but Apple is doing everything possible to close the gap. However, there is a possibility that the current schedule will be rewritten, вЂќ said one Nikkei source.
Another source said that some of Apple's engineers had already returned to work in offices in June after lifting self-isolation in California so that the company could hold the iPhone 12 presentation in September, as originally planned.
Many Silicon Valley companies have allowed their employees to work from home until at least September, but Apple has begun the process of returning workers to headquarters as soon as possible. The reason for this is the peculiarities of the work of the manufacturer of gadgets вЂ” many procedures and tests are simply impossible to carry out remotely.
Another source familiar with the situation said that the final design of the iPhone 12 has not yet been approved, so the release of the line should not be expected until October. In addition, this term is likely to be further shifted.
It is known that at the beginning of 2020, Apple set itself an ambitious goal to release 100 million iPhones with 5G support by the end of the year. However, due to the situation with COVID-19, these numbers have been reduced to 80 million devices.
However, even this figure is a sign that Apple is confident in good sales of its new line, despite the pandemic.
In 2019, Apple sold 191 million iPhones, down 8.5% from the previous reporting period. According to GF Securities analyst Jeff Poo, in 2020, sales of the company's most popular gadget will decline to 184 million вЂ” 4% down from last year.