Facebook's executives, including Mark Zuckerberg, met with the organizers of the boycott of the social network, which began in June this year. Human rights activists demanding that the corporation limit the spread of hatred rhetoric on the platform were unhappy with the negotiations, calling them вЂњdisappointment.вЂќ
Earlier, Zuckerberg told employees that he was not going to change the company's policy, adding that all participants in the boycott would sooner or later resume cooperation with Facebook.
The participants of the #StopHateForProfit campaign, calling for a boycott of Facebook due to the abundance of fakes and hatred on the social network, met with the leadership of the corporation to discuss the crisis, reports The Verge.
The online meeting was attended by Facebook head Mark Zuckerberg, COO Cheryl Sandberg, product development director Chris Cox and other top managers. The boycotters included representatives of the human rights organizations Color of Change, the National Association for the Advancement of Colored People, and the Anti-Defamation League.
Despite the fact that both camps were ready for dialogue, human rights activists were unsatisfied with the meeting, calling it вЂњdisappointment.вЂќ
вЂњThe meeting we attended disappointed us. We hoped for a clear answer to our demands, but we did not receive it, вЂќ said Rashad Robinson, president of Color of Change.
The head of the Anti-Defamation League, Jonathan Greenblatt, agreed with his colleague, calling the negotiations вЂњlong in terms of time, but useless in terms of promises.вЂќ Greenblatt especially did not like FacebookвЂ™s statement that the social network removes approximately 89% of the hateful content that users post.
вЂњFord cannot afford to say that only 89% of its seat belts are working,вЂќ the human rights activist drew a parallel.
According to him, all that the participants in the meeting heard was the words that Facebook вЂњis at the beginning of the path, do everything possible and has almost reached the resultвЂќ. вЂњThis is not enough,вЂќ Greenblatt said.
It is reported that on the eve of the meeting with Zuckerberg, Rashad Robinson told the Guardian what the demands of human rights defenders regarding the social network policy are. It turned out that they have a list consisting of several items.
One of the requirements is the introduction to the top management of the company of an employee who has experience in protecting civil rights. He will have to evaluate the company's products, as well as its policies for possible discrimination, infringement of rights, and bias. This is necessary so that new Facebook projects cannot be used to promote hate speech.
In addition, they require reimbursement for advertisers whose ads were shown alongside content that was subsequently deleted due to a violation of social network rules. This is because often the advertising of large brands is shown next to publications that justify violence or promote extremist ideas.
Human rights activists also want Facebook to identify and block groups that glorify white supremacy, antisemitism, conspiracy theories, and rejection of vaccinations.
In June, human rights organizations proposed that the world's largest brands refuse to advertise on Facebook in protest. Human rights activists said Facebook executives allow вЂњracist, hateful, and knowingly false content to spread on their platform,вЂќ including вЂњincitement to violence against protesters fighting for racial justice in America.вЂќ
The list of companies that joined the boycott included Adidas, Reebok, Puma, North Face, Ford, Levi Strauss, HP, Microsoft, Coca-Cola, Diageo, Honda, Starbucks, Verizon, Unilever, and many others.
At the same time, at an internal meeting with Facebook employees, Mark Zuckerberg announced that he intends to ignore the boycott.
вЂњWe will not change our policy, or approach, or anything else, just because our income may decrease ... I think that these advertisers will return to us sooner or later,вЂќ the billionaire said, adding that the announced boycott is rather a вЂњquestion of reputationвЂќ than a вЂњquestion of moneyвЂќ since the main advertising profit of Facebook comes from a huge number of smaller organizations, not large brands.